DIRECTV STREAM | Get Your TV Together
Whether it’s live sports, your favorite TV show, or classic on-demand television, Get Your TV Together marks the first-ever advertising campaign for DIRECTV STREAM. Featuring tennis champion and superstar Serena Williams mashed up with iconic movie characters, the campaign focuses on bringing together the best of live TV and on-demand like never seen before. Our design team crafted DIRECTV’s design system and lead multiple partner agencies producing content for print, social, digital, TV, and OOH. We conceptualized a key visual design system that was flexible and effective across multiple iterations of the campaign. Collaborated with creative directors in producing new TV spots and iterations. With this success, we translated this winning formula across MLB bringing together the biggest GOATs in baseball history. A-Rod, David Ortiz, Ken Griffey Jr., and Randy Johnson teamed up to form the GOATbusters, our take on the original Ghostbusters. The hall-of-famers went from hitting home runs to fighting ghosts (MLB mascots) in the latest epic tale of bringing together the best of live TV and on-demand. Using the design system, we helped roll out GOATbuster content across multiple platforms and media.
WONDER WILLIAMS
Ariel Abramovici, CD
Bruno Acanfora, CD
Mark Winters, ACD
Ryan Buckley, ACD
Jake Skirving, Sr. Designer
Andrea Nazario, Designer
THE ONE
Ariel Abramovici, CD
Bruno Acanfora, CD
Mark Winters, ACD
Ryan Buckley, ACD
Jake Skirving, Sr. Designer
Andrea Nazario, Designer
KEY VISUALS | SERENA WILLIAMS
First row: DIRECTV D-mask template
Second row: Close up of Serena as Wonder Woman and Serena in her tennis uniform
Third row: DIRECTV tri-screen template
KEY VISUALS | GOATBUSTERS
First row: DIRECTV D-mask & tri-screen template
Second row: Pack shot of GOATbusters — ARod, David Ortiz, Randy Johnson, and Ken Griffey Jr. (left to right)
DIGITAL PLACEMENTS
Digital placements found across Amazon, Hulu, Pandora, Spotify, MLB.com, IMDB, Roku, YouTube, Reddit, and many other platforms.